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Reputation parasitism : ウィキペディア英語版
Reputation parasitism
Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product.〔(Affärsvärlden: Renommésnyltning och vilseledande påståenden i marknadsföring av spel )〕 In many places it is illegal to do so. For instance in Sweden it is outlawed according to ''Marknadsföringslagen'' ("Swedish Marketing Act") (1995:450). Examples include having a product in a design that is very similar to an existing product.〔(MD 2005:13 )〕 It can also be a similar name.〔(SMH: Versace puts stopper in local wine of same name )〕
== References ==



抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
ウィキペディアで「Reputation parasitism」の詳細全文を読む



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